MSD has monthly control with a CueCore, NL

24.09.15

MSD is a Dutch manufacturer of key pharmaceuticals, based in Oss in the south of the Netherlands. Earlier this year MSD had an artwork presented to them in honour of their contribution to the pharmaceutical industry with the development of the contraceptive pill.  The artwork resembles a packet of contraceptive pills and is controlled by a CueCore.

The artwork was designed by Dutch artist Sjef Hoogstede. The design company Ontwerpbureau Artron were responsible for the realisation of the artwork.  They commissioned Dutch distributor, Full AVL to supply and program the lighting control.  The CueCore was deployed utilising the internal clock and calendar to mimic the "female cycle" seen in a packet of contraceptive pills.  Each day another pill is removed / unlit.  In addition to the "monthly cycle", on festive days themed lighting is recalled, such as for Liberation day the pills are programmed with a red, white and blue animation.

 


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